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Beautiful, elegant, low risk…..

10 December 2010

……I’m talking about Kickstarter, an elegant new concept that helps you fund your latest creative madcap venture. I first saw them when they were still in beta. Gruber at daringfireball recently highlighted one of their projects to turn the latest iPod Nanos into ‘Tik Tok’ and ‘LunaTik’ watches. The current Nano has a mode that shows a clean looking watch face and when coupled with the high quality straps delivered by this Kickstarter funded project will make a nice looking, if chunky, timepiece.

What makes the Kickstarter approach low risk? According to the site ‘…..a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.’

Beautiful.

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From → Business, Technology

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