Skip to content

Getting the message across

17 March 2010

A colleague forwarded me a website of a family member that runs his own business as a writer.

I like the design, simplicity and directness of his site.

Less is more, but plain English needn’t be plain. People love words that speak to them: warm, intelligent, compelling. Real.

Reading and writing has changed. We skip, scan and click through streams and torrents of language, conjure up text with our thumbs, and filter-feed on the news we choose. So saying what you mean has never been
more vital.

Thomas Heath worked for Websters International and Dorling Kindersley before becoming a geography teacher. Since becoming a full-time writer in 2005 he has worked for Marks and Spencer, The Guardian, Sony and a wide range of other clients.


From → Business, Writing

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: